Thank you for visiting liviewbeauty.com (the “Website”) operated by Liview Beauty (“we,” “us,” or “our”).

We are committed to providing you with a safe, secure, and enjoyable online shopping experience. We value your trust and take your privacy seriously. Protecting the security and confidentiality of your personal information is an important part of our commitment to providing quality products and services.

This Privacy Policy explains:

• What information we collect
• How we use and share your information
• How you can manage your personal information

By accessing or using our website and related services (collectively, the “Service”), you consent to the collection, use, and disclosure of your information as described in this Privacy Policy, including the transfer and storage of your personal information to the United States, Canada, and Hong Kong, China.

You also agree to the Terms of Use incorporated into this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Service.

I. Information We Collect

We may collect information about you in the following ways:

1. Information You Provide to Us

When you use our services, place an order, subscribe to newsletters or promotional communications, participate in promotions, product reviews, surveys, contests, or other activities, or send a gift card, we may collect the following information:

• Name
• Contact information
• Shipping address
• Billing address (when applicable)
• Records of your communications and interactions with us

2. Information You Provide About Others

If you provide information about another person through our services, such as when sending a gift, we may collect that person’s:

• Name
• Phone number
• Email address
• Shipping address

3. Information Automatically Collected

We and our service providers may automatically collect certain information through technologies such as cookies, pixel tags, log files, and JavaScript, including:

• Browser type
• Operating system
• Device information
• IP address
• Device identifiers
• Pages viewed
• Links clicked
• Visit dates, times, and frequency
• Email interaction information, such as whether emails are opened or forwarded

This information helps us improve website performance, enhance your shopping experience, and provide more relevant content and advertising.

4. Information From Third Parties

We may receive information from third-party sources to verify or update your information, including your address, preferences, or other details.

When you interact with us through third-party platforms, such as social media networks, we may collect information available according to your privacy settings on those platforms.

5. Combining Information

We may combine information collected from different sources, including information collected across multiple devices, to better understand your preferences and provide a consistent shopping experience.

6. Analytics and Advertising Technologies

We may use third-party analytics and advertising services to better understand customer behavior and improve our marketing efforts.

These third parties may use technologies such as cookies and similar tracking tools to collect non-personal information and may combine this information with data collected from other sources.

We do not control the tracking practices of these third parties.

II. Cookies and Tracking Technologies

Certain features of our Service rely on cookies and similar technologies. By using our Service, you consent to our use of cookies.

We use the following types of cookies:

Essential Cookies

Used to support basic website functions, including maintaining shopping cart information and enabling secure transactions.

Performance Cookies

Used to collect website usage information and help us improve website performance.

Functional Cookies

Used to remember your preferences, such as language, currency, and settings.

Targeting Cookies

Used to provide advertisements that may be more relevant to your interests and measure advertising effectiveness.

Our systems may not respond to browser “Do Not Track” signals. Certain technologies, including browser-based storage technologies, may be managed through your browser settings.

III. How We Use Your Information

We may use the information we collect for the following purposes:

• Processing orders and payments
• Arranging shipping and delivery
• Providing customer service and after-sales support
• Improving website functionality and user experience
• Sending newsletters, promotions, and marketing communications
• Providing personalized content and advertisements
• Improving our products and services
• Conducting analytics and business research
• Preventing fraud and protecting website security
• Responding to questions, requests, or feedback
• Other purposes disclosed at the time information is collected

IV. How We Share Your Information

We may share your personal information in the following circumstances:

1. Affiliated Companies

We may share information with companies affiliated with us for business operations and service purposes.

2. Marketing Partners

If you participate in joint promotions or marketing activities, we may share relevant information with participating partners.

3. Service Partners and Third Parties

We may share information with trusted third parties who provide services that support our business operations.

4. Legal and Security Requirements

We may disclose information when required by law or when necessary to protect our rights, customers, property, or prevent fraud and security risks.

5. Business Transfers

If our company undergoes a merger, acquisition, restructuring, or sale of assets, your personal information may be transferred as part of the transaction.

Any successor entity will be required to continue protecting your information in accordance with applicable privacy laws.

6. Service Providers

We may provide information to third-party service providers who assist with payment processing, shipping, marketing, analytics, customer support, and other business functions.

7. Aggregated or Anonymous Information

We may use aggregated or anonymized information that cannot identify individuals for business analysis, partnerships, and advertising purposes.

V. SMS Marketing and Notifications (If Applicable)

By providing your mobile phone number during checkout or subscribing to SMS notifications, you agree to receive order updates, cart reminders, and marketing messages via SMS.

The number of SMS messages sent will not exceed X messages per month.

You may unsubscribe at any time by replying “STOP” to any SMS message.

SMS communications are provided through third-party SMS service providers, and we only share necessary information required to deliver these services.

You may also contact us at the email address below to request removal from SMS marketing communications.

VI. Your Rights and Choices

1. Access, Update, and Delete Your Information

If you have placed an order with us, you may contact our customer service team to request access to, correction of, deletion of, or restrictions on the use of your personal information, where applicable under relevant laws.

2. Marketing Preferences

Email Marketing

You may unsubscribe from promotional emails by clicking the “Unsubscribe” link included in our emails.

Mailing Communications

You may request to stop receiving physical mailings by contacting us.

VII. Children’s Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take appropriate steps to delete it.

Individuals under the age of 18 are not permitted to use our services without appropriate legal authorization.

VIII. Data Security

We use reasonable technical and administrative safeguards to protect your personal information.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

When you provide sensitive information, such as payment information, we use SSL encryption technology to protect your data during transmission.

IX. Third-Party Links

Our website may contain links to third-party websites.

These websites have their own privacy policies and practices, which may differ from ours. We are not responsible for the privacy practices, content, or security of third-party websites.

X. Data Storage and International Transfers

Your personal information may be stored and processed on servers located in the United States, Canada, and Hong Kong, China.

By using our Service, you consent to the transfer, storage, and processing of your information in accordance with this Privacy Policy.

We retain your information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, or support legitimate business purposes.

When information is no longer required, we will delete or anonymize it.

XI. Updates to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with the updated effective date.

Your continued use of our Service after changes are posted means you accept the updated Privacy Policy.

XII. Contact Us

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy, or if you would like to unsubscribe from marketing communications, please contact us:service@liviewbeauty.com

We value your feedback and will make every effort to respond to your request promptly.